Kickstarter

I launched my 1st Kickstarter project today to create a social platform for pets. Personally, I felt that Kickstarters are good if you do not mind your idea being possibly taken and implemented by others.

I decided on using Kickstarter in order to test market too to see if there was sufficient demand for this service. Just trying out new methods in other to raise funds other than capital injections or bootstrapping.

Since I have already posted on Kickstarter, I would love to share it here too. My idea is similar to Borrow My Doggy.

Borrow My Doggy was initiated a couple years back as a social platform site for pet owners and pet lovers to share their love for a single pet. The idea is quite simple, 1 pet to multiple owners. It is good for owners who may want to "outsource" their duties to others who are willing or want to try to own a pet. A simple case of matching supply with demand.

Looking at the model here in Singapore, there seems to be a growing interest in pets over the past 1 year (see the number of pet cafes popping up). The people who go to pet cafes are usually the people who do not own pets, so they would go there just to get 1-2 hours of "pet love". I think there is a market for such a pet sharing service if the pet cafes are growing.

Decided on working on an app for this instead as apps can include new services such as (dog taxi since not many taxis are willing to fetch dogs) and it is connected to your phone. Think about it, once I select my pet via the app, I can call the taxi and pick up the dog immediately for the weekend. One stop platform!

There are existing variations of this model in Singapore but they are into pet rental so the ownership is still with the "pet rental" company and they treat the pets as commodities. For my idea (Pet Fosters), it is to reduce pet abandonment as you have more people looking after your pet.

We will probably have to think deeper to prevent animal cruelty and insurance. Let's see how this goes!

If you would like to support the Kickstarter, you may do so at Indiegogo or Pozible. Search Pet Fosters!

Direct link: https://www.indiegogo.com/projects/pet-fosters-platform/x/8672090


The Young CEO